Board Of Directors

Current board members:

Yasemin Saib

Yasemin Saib has a long history of activism in the field of philanthropy, particularly with supporting orphaned and abandoned children in East Africa, South Asia and in the Middle East. Professionally, Ms. Saib has founded numerous businesses, most notable are Live It up, a social enterprise that offers inspiring and unique products and experiences with the goal of generating revenue to serve good causes and founded Al Bayareq, a Media consulting and production company aimed at producing TV programs and documentaries that serve the good causes. Over the course of her 21 years of professional career, Yasemin held numerous senior management positions at many US based firms, but her heart has always be tied to philanthropy. As the Founder and Chairperson of Live it up Foundation, Yasemin dedicates her life to serving abandoned children by giving them the essentials all children need to lead positive and lives and to grow to become productive and well integrated members of their society.


Ada Mugenyi Magezi

Ada Mugenyi Magezi is the mother of four children though now three since one passed away last year. She has an MBA and a Diploma in IATA/UFTAA (International Air Transport Association). Ada worked in the Airline industry for 13 years starting as a Station Manager of Uganda Airlines in Mombasa Kenya; Sales and Reservations Manager in Kampala, Uganda Airlines; Assistant Country Manager, SA Alliance Air, and eventually the country Manager of Africa One Airline, Uganda. She had to leave the Airline career to move with her children to South Africa due to their hereditary disorder called sickle cell anemia that made it hard for them to live a normal life in Uganda. While in South Africa, Ada bought a retail business franchise called Cash Crusaders in Grahamstown South Africa. She acquired a wealth of knowledge on how to run a business. Ada moved back to Uganda in December 2008 and has since been a full time mother and homemaker. She started a family business in Greenhouse farming in December 2012 which is currently in its initial stages of growth.

As the board member and executive director of Live It Up Uganda, Ada is actively engaged in the lives of the children on a day to day basis and is building relationships with the private and public sector in Uganda to solicit the support of the wider community.

Yasmin ElRouby

Yasmin ElRouby is a busy mother of three. She is a Canadian and American board licensed doctor of optometry currently completing her masters in public health at the London school of hygiene and tropical medicine through distance learning. She has been living with her family in Dubai since 2004 and works part time at the British LASIK center specializing in specialty hard contact lens fittings. She also works as a part time instructor at the Johnson and Johnson vision institute which offers specialized training and continuing education for the regions optometrists. Dr. Yasmin looks forward to spending her summers in Canada where she also works at an eye clinic in Kingston Ontario.
As a board member of Live It Up Uganda, Yasmin offers her medical and clinical expertise to further the development of the children’s health and wellbeing.


Alia Greaney

As a mother of 6 and a grandmother, Alia who is an Irish Emerati has been an active social worker in the UAE community for over 20 year. She is the founding member of first shelter for women and children in Dubai over 10 years ago.
She was also the elected member of the board of Dubai Foundation for Women and Children and was instrumental in establishing the Foundation. In 2012 , she received an award from Ethiopian Community where she was recognized for her support and contribution to the community.
As a board member of live it up Uganda, she intends to focus on reaching out to prominent members of the UAE community to generate awareness and solicit contributions, and in particular concentrating on the quality of education the children receive by providing them access to good schools and after school tutoring and mentorship programs.

Bena Sakijoba (Jaja)

Honorary Board Member